Blinded by Facebook - Mark Lee Hunter - Harvard Business Review
When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot.
But if that’s the focus, it’s surely misplaced. Because it isn’t the social media per se that you should be attending to; it’s the media used by the people and organizations that care most about what you do. These “stakeholder media” aren’t always Facebook or Twitter…
